Lotte Jingdezhen Ceramic pottery creative agency of the Promised Land

By JDZ-Ceramic

Lotte Jingdezhen Ceramic pottery creative agency of the Promised Land
Lotte Tao Agency. Established in Hong Kong in 1985 for the purpose of potters and those who love pottery and production space to enjoy. Lotte Tao agency today by the famous Miss Zheng Yi potters command, has become Hong Kong’s largest pottery center. In order to expand the exchange of ceramics, in 2002, Lotte Tao founded the agency in Shanghai, the new studio and showroom; Jingdezhen pottery Lotte agency was set up in 4 years ago; Tao Lotte 2007 Beijing formally established agency. As Lotte Tao Yi Zheng Club annual travel to Hong Kong, Beijing, between Shanghai and Jingdezhen. Very Coincidentally, Ms Cheng at a press conference the day before the interview went just arrived at Jingdezhen. Thus, the reporter had the privilege and the Lotte Tao’s head as she talked about the effort to build the “Kingdom of creativity.”

“Jingdezhen is a very spiritual place, a lot of people would like pottery hereմմ’Aura’.” Miss Zheng Yi is a pleasant person, born optimist, even the talk is the exultant. Lotte Jingdezhen pottery before the creation of social organizations, she has been abroad many times to view the exchange of potters, but every time there regret – do not have a specialized Jingdezhen potters for foreign exchange and creative place. Of course, this place can also provide related services such as catering accommodation, which needs the creation and exchange continue for some time. Are based on this, May 1, 2005, Ms Cheng choose to establish a sculpture of Jingdezhen porcelain pottery Lotte agency, to assume the foreign exchange and creative potters base functions. “Chose porcelain sculpture, is very optimistic about where the ceramic culture.” Zheng Yi said.

Zheng president of the success of a number of foreign countries have come here especially for potters.

Interview the same day, journalists in Lotte’s foreign pottery art room to see the five foreign potters. University of Hawaii from the United States teachers Miss Chen Songli accepted an interview with reporters. This reporter has learned that this is the second time Ms Chan came to Jingdezhen, and is prepared to stay here for six weeks. Back to the United States, she is also prepared to come with their own students.

Last year, Ms. Chen first came to Jingdezhen, the city felt the strong atmosphere of ceramics, “but this kind of environment in other parts of the world’s unparalleled.” She also cited examples reporters, “In the United States, it is very difficult to buy ceramic glaze-related, but in Jingdezhen, these are not problems.” To go back after listening to a lot of students in her introduction, it is thought of Jingdezhen to. Conversation, she opened a small paper, showed reporters not long ago to do her a pair of small porcelain shoes. She said that she take it back to the United States, sent his best friend. Mountains can be seen here, she is very happy.

Lotte social event of pottery not only in foreign countries, “Phoenix” Jingdezhen as its impact on the expansion of the local community, gradually, more and more young people to gather together here. Zheng Yi found that many of these young people, such as ceramic College students in institutions of higher learning, they create works Lotte Lotte to sell on. The reporters found that these young people do not have a fixed work patterns, more like a whim, but very popular with visitors welcome.

The development of the past few years, today’s Jingdezhen pottery Lotte agency has air-conditioned studios, pilot plant, galleries, shops, cafes and artists homes, canteens and so on. Here is not only the artists and young students to exchange and creation of the stage, more like a big family of potters. “I would be happy to Lotte as a pilot plant, more specifically, a ceramic factory creative experiment.” Zheng Yi Tao this to their own social positioning. The people here are willing to put it than for the 798 Art District in Jingdezhen.

Lotte Tao agency has its own “reserve program”, for example, are held every Friday evening in a lecture ceramics. For instance, every Saturday or during holidays or Porcelain Fair, Lotte Jingdezhen pottery agency would provide the college students a venue to enable them to put a stand to sell his pottery works, a fine-sounding name on “creative fair” .

June 28, this reporter went to “creative fair” interview. Liu is on the third time to give them the platform Lotte was very pleased, she said: “Only in Jingdezhen, in Lotte have such an environment. In here that can not only make the cost of living is more important is access to practical experience and recognition of their work. ”

Jingdezhen Ceramic History of the development spoke of the prospects for the creative industries with the confidence of Zheng Yi. In her view, not lack of Jingdezhen ceramics culture, and not missing very edge industry in Jingdezhen, Jingdezhen current lack of creativity is, “Of course, such shortcomings are not unique in Jingdezhen, China’s ceramic industry is the existence of this phenomenon. It is gratifying that the local government of Jingdezhen is attention to this matter, there are a lot of people doing this thing. ” Zheng Yi Jingdezhen were each to want to leave, she said, whether it is in Hong Kong or in Beijing and Shanghai, ceramic art is not very strong atmosphere, with which it is difficult to carry out related work, but not the same as in Jingdezhen, surrounded by so ceramics who are expert, good atmosphere, and easily communicate.

Lotte Tao agency is an “art space” is also a business, the Tao of Lotte’s the next stage of development, Zheng Yi has his own ideas. She said that she is an artist, but also the Tao Lotte’s operators, as a business, the economic benefits that must be considered, otherwise, it would be difficult to survive and develop. Lotte Tao On the main objective of the current agency, said she was very calm and the word Hill – to make money. She played a very vivid metaphor, founder of Lotte Tao agency, just as in the revised Highway, a few years ago the task is to repair, and now the road has been repaired, it is necessary to start charging fees, it is to the benefits.

Today, Lotte Tao agency also set a porcelain sculpture of two large plants, to expand the exchange of artists and venues. Zheng Yi very confidently told reporters that she read the relevant leaders in the planning and operation of these notions, have expressed sincere appreciation for the mountain. “I want to Lotte Tao Jingdezhen Ceramic Society into a model of cultural and creative industries so that more people involved so that more of the ‘ceramic people’ to see the creative industries’ money ‘King.” Zheng Yi still enraptured when they talk.