By Ceramic Design
As has been successfully held 23 sessions, China and Asia’s largest exhibition of ceramic industry, Guangzhou Industry in promoting the development of China’s ceramic industry will undoubtedly play an important role and significance. However, from this year’s exhibition industry to reduce the traffic of the reality, the Chinese ceramic industry event in the current pattern of global ceramic industry has witnessed tremendous changes in the new situation, is faced with a breakthrough with the enhancement of a comprehensive crisis.
There is no doubt that the Chinese ceramic industry, especially ceramic machine, chemical and related industries, the current can be said to be outside of Italy in addition to the most complete and full, although in some areas, world-class level and there is a big gap, but the scale of to create the level of market share in the international market and so have an important role. As China’s ceramic industry in the direction of the international market scene, industrial exhibition size, grade and influence, no doubt the development of China’s ceramic industry has an important role to promote and facilitate.
Judging from this year’s show, customers from abroad, such as more concentrated in the Southeast Asian countries and regions, new ceramics, from Europe and the United States significantly reduced traffic areas. This is among the natural global economic downturn, H1N1 virus, the impact of such factors, but show organizers in the overseas market promotion and publicity is the key decision factors show traffic. The scene in the show, many exhibitors would like to increase the industrial exhibition organizer in the overseas market promotion efforts, the Industry Exhibition higher position, run a greater scale, so that it truly becomes an important international ceramics industry event rather than the show has hit brand, reap the profits. In the long run, the industrial exhibition in the ceramic industry of the status of the occasion will be further down, thus weakening the revitalization of China’s ceramic industry, the exhibition explore the role of the international market.
In the ceramic industry, Italy Bologna Fair, no doubt the influence of the absolute, it not only brings together world-class manufacturer of ceramics, and has extensive international procurement channels and customers, so that each enterprise participating in the show can find a great business opportunities, which is excluded from the Italian event for many years, refused to Chinese enterprises an important reason why exhibitors. On the ceramic industry, set aside in terms of industry, China is currently the largest outside Italy, matching the most complete national, as the center of Foshan in the major producing areas have been thousands of ceramic machine, chemical industry and related businesses, industries set group of the most complete, in some areas, and even catch up with and more than Italy. However, how to cluster and scale of this advantage to enter into overseas markets, show no doubt is an effective way out. In fact, during the exhibition industry in Guangzhou, Munich, Germany, held on-site ceramic industry in October this year, the Expo will promote the fight for customers cited the war to the front of the Guangzhou Exhibition Industry.
In addition, although the current industrial exhibition of overseas exhibitors and customers a certain number remain, but many exhibitors is based on many years of China’s ceramic industry show the brand recognition, more viewers in Southeast Asia is also the participating businesses to customers or co-operation partners, are invited from participating businesses. If the host name of strengthening in the overseas market promotion and publicity to further enhance the impact of Industry Exhibition in Guangzhou, and will attract more international top companies and customers to come and negotiate the exchange of exhibitors, which will show the size, grade and impact force and the level of China’s ceramic industry to match.
Only to go out in the broader market, the broader field of Chinese ceramics exhibition industry and its promotion and publicity in order to allow more customers the power of knowledge in China, to cooperation in the industrial exhibition in Guangzhou eyes. Only in this way can we make next year’s industrial exhibition in the international market to achieve greater influence, so that China’s ceramic industry in the direction of the international market scene, and then take power into the ceramic ceramic Powers of the mission.
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By Ceramic Design
Cai chaozhou Anyang is a person in charge of ceramic enterprises. In recent months, he clearly felt a lot better than the days.The beginning of this year, export ceramics industry was very concerned about him. Workshop was to start the furnace less than half capacity, the workers work on time, the famous ceramics producing area, many companies have even suspended production.
From the beginning of June, ceramics enter the traditional peak season in the export of Cai anyang workers of enterprises not only have to work overtime every night, weekends are all full of. Despite the orders than in previous years it is with small and scattered, but it has been at the top of the October.
Cai anyang described, they are now the biggest difference is the mentality. 3,4 monthս?ders, regardless of good, single bad one had no choice but to follow what are now the most choice, and this year the export value of around 78 as of previous years, but as a result of increased domestic sales efforts at the same time, it is estimated that the annual performance the same can be achieved.
In fact, the province’s ceramics business is a huge foreign trade enterprises epitome of a small group. Although the first half of Guangdong’s import and export up to 20.7% year-on-year decline in ROC optimistic people, but from a number of industries and foreign trade enterprises of all sorts of positive signs that it shows that the decline in “market” are, in fact, not small “plate” and “stock” has been showing an exciting development.
By Ceramic Design
Recently, the city of Jingdezhen Porcelain Bureau released 1-6 months in 2009 the city’s major economic data ceramic industry. Ceramic industrial output value 5,020,000,000 yuan, 3.02 billion yuan year-on-year growth of 66.23 percent year-on-year; ceramic exports 85,926,000 U.S. dollars, an increase of 189.96 percent; Ceramic 1.02 billion yuan of investment in fixed assets, representing 30.77 percent increase over the same period last year; Ceramic 46,590,000 total tax revenue yuan, up 37.56 percent.
The face of the global spread of financial crisis, trade in China’s economy has shrunk dramatically background, Jingdezhen Ceramic why did not the impact of the weak by the market, but production and exports to create the best results? Jingdezhen Ceramic exports are up against the market trend of how to achieve? Growth of exports in what? As related to management, porcelain in Jingdezhen City Council made a specific work which propelled the development of the industry?
During the interview, the city of Jingdezhen porcelain Board agreed that relevant staff: “All have hit an all-time high of Jingdezhen ceramic industry, the hard-won.”
It is reported that the investment in Jingdezhen ceramics industry working as a revitalization of the city’s ceramics industry breakthrough. Delta in recent years, there have been, Franz, East Jing, evergreen, such as Taiwan-funded flight God and Zhejiang, Leroy set up the city, such as domestic enterprises, these enterprises are set up not only capital, but also bring new technologies and new management mechanism effectively promote the ceramic industrial restructuring, for the Jingdezhen ceramics industry bigger and stronger impetus.
It is understood that a ceramic floor to the beginning of the project is the economic effectiveness, it normally takes 2-3 years cycle. After a few years ago a lot of hard and fruitful work of the investment, the city’s ceramics industry sustainable development of the power savings, and now is gradually showing strong staying power, while increasing the resilience of the market on the magic ability to resist risks.
Investment in large enterprises located in Jingdezhen, the Jingdezhen Ceramic local private enterprises are competitive and learning by leaps and bounds in the development and growth. As the first half of 2008, the city-wide annual sales above five million yuan Total Ceramic 69-scale enterprises, to 77 in the second half to June 2009, the number increased to 101.
With the city’s ceramics industry bigger and stronger, the first half of 2009 to achieve export growth of 189.96 percent year-on-year, in addition to the national introduction of export tax rebates, tax incentives and other things, the size of ceramic enterprises in the city this year, growth in production and export of ceramic to achieve high growth provided sufficient conditions.
It is understood that the city’s export sales of ceramics to high-grade daily-use porcelain mainly concentrated in Europe and the United States market area. Daily-use porcelain major trade show, “Art of daily-use porcelain and artistic porcelain for daily use” features, beautifully designed, excellent quality, in the international market with a strong brand competitiveness. Ceramic products of excellent quality and good reputation, but also exports Jingdezhen Ceramic important reasons for continuing higher.
The city’s ceramics industry to obtain the investment performance, benefiting from the City party committee and government attach great importance at the same time, and porcelain in Jingdezhen City Council of this “gold service teams” are inseparable. Porcelain in Jingdezhen City Council, the investment projects have been established for each item linked to point of service accountability, personnel tracking, full-service, and effectively for the enterprise, the project to resolve the practical difficulties, in order to lift the worries of enterprise development, and then build up this team brand and credibility.
Reporter, that the first half of 2009 the city of Jingdezhen porcelain in investment projects and made progress in many new, Fujian Chinese businessmen to invest Menshov color printing packing items, ceramic items Menshov Chinese city have been settled, the Japanese love and Jingdezhen ceramics will also invest in the first half of the new contract this year 13 projects, of which 2 billion project, the contract total amount of 1.025 billion yuan, 2.2 million U.S. dollars of foreign capital, the actual domestic investments 827,700,000 yuan.
At the same time, the city of ceramic-related industries in the project also achieved new breakthroughs in the declaration. Porcelain in Jingdezhen City Ceramic enterprises has played an active role to help the country to declare the project, focusing on SME Innovation Fund to declare the country, the state’s key new products and Torch Program projects, national projects for the development of ceramic industry funds, the first half of a total of 58 ceramic items to declare.
Among them, Tonghui Electronics Co., Ltd. “shear modulus used in high-frequency resonant piezoelectric ceramic materials and components in the test” project with the Powder Technology Co., Ltd. and Kawasaki’s “Preparation of low-temperature pressure hydrolysis optical powders with nano-zirconia “project in the city of Technology Bureau and other relevant departments of the great assistance of the Ministry of Science and Technology were given the first batch of 2009 Innovation Fund for small and medium-sized 800,000 yuan and 70 million yuan to support; Jingdezhen City geological team,” the exploration of ceramic raw materials “and” goose Jian-Wei Town, china clay mining exploration “project by the Land and Resources Office at 11 million yuan and 210 million; owned factory in Jingdezhen city of the founding of the” Ceramic Industrial Design Service Platform “project with the pottery village of Sambo’s” creative services platform Ceramic Art “project by the National Development and Reform Commission at 1.2 million yuan and 150 million; Jingdezhen Ceramics Co., Ltd. Wang Lung’s “traditional features exquisite ceramic ware production line transformation” project commissioned by the State Public Works letter dated 4.32 million yuan of special funds.
At present, in order to speed up the implementation of brand strategy ceramics, porcelain in Jingdezhen City Council is active in the declaration registered “ Emperor Factory” trademark, certification mark the four traditional porcelains, this new “South-chang” in Jiangxi province, such as 6, a registered trademark of the work of also speed up the on-going.
At present, the city has 60 ceramic ceramic products business has its own registered trademark, there are 21 “China Well-known Trademark”, “Chinese famous brand”, “Jiangxi brand name”, “famous” trademarks and other brands.
Designed to cultivate the market for ceramics, ceramics for daily use to increase the city’s industrial competitiveness, Jingdezhen City Ceramic Board also actively guide companies to set up conditional ceramic design companies, to enhance product design and innovation capabilities. At the same time, actively explore the establishment and integration of online marketing platform to build online sales platform for the city’s ceramics, ceramic production enterprise for the city to open up new sales channels. To build a logistics base, and improve support to enhance the competitiveness of industry.

By Ceramic Design
As the only trade organization in China’s ceramic industry, China Ceramic Industrial Association, established with the approval of the Ministry of Civil Affairs P.R.C., is made up of enterprises and institutions engaged in ceramic production, scientific research, design, education, internal and external trade, etc. Founded in September 1989, China Ceramic Industrial Association has a membership of 600, totaling 400,000 working staff. It is in charge of the administration and management in the ceramic industry under the leadership of China National Council of Light Industry. The Association acts as a bridge between its members and the state departments to promote the development of the ceramic industry of the country.China Ceramic Industrial Association has set up five service institutions, namely, Personnel Training Center, Economic And Technical Information Center, Energysaving Technique Center, Ceramic Artistic Design Center, and Consulting Service Center, and six specialized committees, namely, Artistic Ceramics Committee, Construction And Sanitary Ceramics Committee, Raw Materials And Auxiliaries Committee, Decoration Materials Committee, Industrial Ceramics Committee, and Ceramic Machinery Committee.
Actively involving itself in various international activities in ceramics, China Ceramic Industrial Association has devoted itself to the furtherance of ceramic technology, technical exchanges, and international trade, and to the enhancement of the relationship and cooperation in this filed between China and the rest of the world to promote the development of ceramic industry.